The workshop gives the knowledge you need to design and implement both strategically and tactically integrated branding programs.

Objectives 


The workshop has the aim to increase the knowledge behind the brand. In a market place that is becoming more and more tied to the power of the brand, developing strong competitive differentiation is key.

  1. Brief overview of Branding and Marketing
  2. Creative process: craft a brand (why, how and what)
  3. The Brand identity: consolidation of brand

Period & Location


It can be defined based on the clients’ needs

Content


As accompanying seminar, led by one or more of our experts, this seminar aims to review the following aspects:

  1. Brief overview of Branding and Marketing
  2. Creative process: craft a brand (why, how and what)
  3. The Brand identity: consolidation of brand
  4. Case history

Workshop lecturers

 

Rosalba Mele

Rosalba has been working in marketing for over 13 years, including six years in the FMCG and Luxury. She also has experience in different areas such as ONG, toys and medical devices. She has experience in growing international markets with extensive knowledge of Europe, the Middle East, Brazil and the United States. Through a strategic approach to marketing communication campaigns, market research, management of product portfolio, opening new stores Rosalba has developed sure and flexible value in marketing. 

Management demanding and rewarding projects, both national and international have enabled her to gain experience in different markets and cultures. Based on these experiences, Rosalba is considered a person who is result oriented and determined, always ready to take on new challenges, which she considers as the basis of personal and professional development.

 

Elvis Gonzalez

Elvis Gonzalez is the founder of M & BD Consulting. He is an expert in Business Development and Management with over 15 years experience impacting various companies regionally, nationally and globally. An accomplished leader, with vast experience in large groups, SMEs and Startups. His career has led him to work on missions such as: strategic management, new market entry, international development, management of distribution channels, multidimensional positioning, strategic axis and operational implementation.

Elvis has a strong academic background coupled with solid and rich training, both theoretical and practical. He holds a BA in Economics and an MBA in International Management from the University of Geneva. He is also in possession of various Management, Sales & Marketing diplomas and a DES in Strategy and Business Management. In addition, he has strong professional and academic experience in English, backed up with two mother tongues; French and Spanish. 

He founded the firm M & BD Consulting to promote a tailored approach. Leading to the optimal solution for a company in a given situation, at a given moment. He envisaged a consulting firm "Motivated by Excellence" with strong values. In order to do so, he relies on a network of consultants and experts who have recognized common values, and share the same vision and motivation for consultation and excellence.

Information


Date: to be defined

Durée: 1 days

Where: inside the company or to be defined

Price: CHF 1'880.-

Participants: 8 maximum

Language: English or French

Contact


Ruelle du Grand-Pont 4
1003 Lausanne
Téléphone: +41 (0) 22 575 33 77
Email: info@mbdconsulting.ch

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